30 CEO of Hawthorne Advertising About Jessica Hawthorne-Castro Jessica Hawthorne-Castro is CEO of Hawthorne Advertising, a full-service agency. Jessica has strategically positioned the agency to be at the forefront of advertising where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars. From creative and production to strategy, media and analytics, Jessica ensures quality and innovation throughout all disciplines of the agency. As CEO of Hawthorne, Jessica has prioritized company culture and corporate social responsibility and is a Climate Change Reality Ambassador. Today, Hawthorne is a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC), a Great Place to Work®, and on the Inc. 5000 list. She is a member of the Forbes Agency Council and Ad Age’s Agency Collective, invitation-only organizations for senior-level executives in public relations, media strategy, creative and advertising agencies. She is the current Chair of the Board for the ANA ECHO Board of Governors, the elite group behind one of the most coveted prizes in marketing as well as a participant in TED International, TED Women communities and Vistage International. She is also a member of Young Presidents’ Organization (YPO), the global organization empowering more than 28,000 members in more than 130 countries and is the Chapter Chair for YPO Los Angeles and on the YPO Pacific U.S Regional Executive Board. Jessica graduated cum laude from the University of California – Los Angeles and earned her MBA from Loyola Marymount University. When Jessica isn’t busy with the company, culture, and board participation, she enjoys spending time with family and friends and traveling the world (over 50 countries so far!). She resides in Los Angeles with her husband, son and daughter. Firm Profile Hawthorne Advertising, a creative, analytics and technologydriven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne Advertising helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne Advertising specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne Advertising maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne Advertising has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www. hawthorneadvertising.com and https://www.linkedin.com/ company/wearehawthorne/ for more information. Jessica Hawthorne- Castro CALIFORNIA
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