CEO Today USA Awards 2021

26 CEO of Tier44 Technologies, Inc. About Clemens Pfeiffer Clemens Pfeiffer is the President and CEO/CTO of Tier44. He started his professional career at Hewlett-Packard in Germany, first in a central European support role and later in a more pro- active consulting role for compiler and database technologies. Subsequently, his role expanded to workflow and business process automation technologies helping multi-national corporations with enterprise business process reengineering initiatives and implementation technologies. After leaving HP, Clemens started his first company and created a business process automation platform and web-based application environment. In 2007, he co-founded Power Assure as CTO, utilizing the automation technology for energy management of data centers, demonstrating power consumption reduction by over 50% for large-scale load- balanced application environments. In 2014, Clemens started Tier44 Technologies, acquired all intellectual property, patents, software, and most assets from Power Assure, taking the technology to the ServiceNow ecosystem by building a data center management solution on the ServiceNow platform. About Tier44 Tier44 Technologies is a Premier ServiceNow Technology Partner and leading developer of Data Center Management solutions on ServiceNow for large enterprises, government agencies, and managed service providers. Tier44 was started in 2014 to capitalize on existing intellectual property and patents by a team experienced with data centers and their operating procedures, leveraging the success of ServiceNow and its solution as the cloud-based IT Service and Operations Management platform of choice. With over 6,200 organizations worldwide using ServiceNow for their digital transformation by re-platforming more and more workflows onto the ServiceNow platform, its now time to also include data center management related workflows. Tier44 calls this “making data center work flow”, enabling digital workflows to increase resilience, optimize the use of data center assets, and enhance employee productivity as it relates to managing the data centers and their content. Everyone using ServiceNow has seen new features and functionality release over release. Modules like Asset Management, Service Management, Incident/Problem/Change, Operations Management, Event Management, Discovery, Workflow and others are all features provided by ServiceNow. While generic in nature, Tier44 uses them as building blocks to a full data center management solution, covering everything from capacity planning, procurement, installation to operating and decommissioning equipment in a data center. As with any platform and a set of generic features there is also a need for domain experts to take the generic features, create standard operating procedures, best practices and add-on application modules to further enhance the value towards a specific business purpose. This is what Tier44 is providing. Certified applications on the ServiceNow application store and some professional services providing best practices to setup data center management related workflows. Tier44 also works with ServiceNow implementation partners leveraging the Tier44 applications, intellectual property, patents and technology. The benefit for organizations is huge, first in terms of functionality and second in terms of cost compared to other standalone DCIM solutions. The reason being that a lot of the traditional DCIM functionality is already available as part of the ServiceNowplatformand can be used for data centermanagement purposes as well. Additionally the user experience is much better as all of the tasks, tickets and events are now in a single platform irrespective of their source being data center related, laptop related, new hire related or related to any other business purpose organizations put into ServiceNow. Furthermore, there is no need for any integration, no data replication with another DCIM solution, its all in ServiceNow, meaning what you see in ServiceNow is what you have. Today, Tier44’s main application is adding graphical visualization of data center racks, floor plans, and buildings to ServiceNow, along with capacity aggregation and planning workflows for space, power, and network capacity. Additional applications, leveraging the main application, extend this further with data center specific capabilities like monitoring the IT and Facility infrastructure of a data center, integrating results with ServiceNow event and incident management. Clemens Pfeiffer TEXAS www.tier44.com

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