CEO Today USA Awards
ABOUT BRUCEWARD Mr. Ward is the Chairman and Chief Executive Officer of Alliance Residential Company overseeing acquisition, development and property management efforts. Alliance Residential has been one of the top leading apartment builders in the United States for the each of the last ten years. Mr. Ward and the key executive group have acquired or developed 120,000 apartment homes across the country. He is the former Group Managing Partner of Trammell Crow Residential – West, responsible for all operating businesses in the western U.S. While at Trammell Crow Residential, he served on the management board with responsibility for the strategic planning and guidance of the firm. Mr. Ward led the merger of Trammell Crow Residential – West with BRE Properties, a San Francisco-based REIT in 1997. Post-merger, Mr. Ward served as President of BRE Builders, and was responsible for the firm’s development and acquisition activities. Mr. Ward graduated from the University of Texas, Austin. He is a member of the Young Presidents’ Organization, current Trustee for the All Saints’ Episcopal Day School, is former Chair of the Homeward Bound Board of Trustees, was Multi-Family Executive of the Year in 2014, and serves on the Banner Health Foundation Board of Directors. FIRM PROFILE Alliance is one of the largest private U.S. multifamily companies focused on building, acquisition and development of multifamily communities. Alliance brands include high-profile Broadstone communities, Prose workforce housing, Marvelle active adult communities and Holden senior communities. Headquartered in Phoenix, Arizona with 15 regional offices nationwide, Alliance Residential Company is an active buyer, builder and developer across 13 states and 23 metropolitanmarkets. STRENGTHS • Owner mentality • Performance-driven perspective • In-depth market knowledge • Proactive risk management DISCIPLINES Investments Our acquisition and development strategies rely on more than 40 years of experience to identify market opportunities through both top-down and bottom-up sourcing approaches. Alliance has maintained the flexibility and financial discipline to capitalize on market conditions and valuation trends, and we are conservative in risk assessments. Our performance during the downturn demonstrated our commitment to being strategic, rather than defensive. DEVELOPMENT STRATEGY Alliance communities are financially successful because they are the outcome of thoughtful market and product analysis, and offer quality construction and sustainable design that enhances surrounding neighborhoods. Development Targets: • Previously-entitled land position or partially-constructed projects • Rezoning/downzoning from commercial for-sale uses to lower-density multifamily rental • “Build to core” projects in locations where long-term and solid fundamentals create higher-yielding investment returns compared to core purchases • Lower hard- and soft-cost construction projects that create favorable spread to Class A acquisition costs BRUCEWARD CEO Alliance Residential Company 33 - A R I Z O N A - www.allresco.com
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