Shawn Riegsecker

Shawn Riegsecker

Shawn Riegsecker

Basis Technologies

Shawn Riegsecker is the CEO and Founder of Basis Technologies. He founded the company in 2001 intent on developing the most comprehensive, automated and intelligent software platform for the digital media industry.

His leadership, commitment to innovation and modernized approach to culture and employee happiness have led Basis Technologies to receive many accolades, including appearing on Deloitte's Technology Fast 500, the Inc. 500, and No. 1 on Crain's Chicago Business' Best Places to Work for three years in a row.
Shawn is a member of the Young President's Organization (YPO) and a founding director and co-chairman of Unite America, a new movement working on solving the partisan divide in politics through the election of Independent, moderate candidates.

He serves on the board of directors of The Director's Cup, a ski pro-am focused on bringing together influential leaders to aid and support the U.S. Ski and Snowboard team. Shawn is also serves on the Board of Governor's of the Metropolitan Planning Council, dedicated to shaping a more equitable, sustainable and prosperous greater Chicago region.

Shawn is an active angel investor through Firestarter Fund, a venture capital fund driven by a network of successful technology entrepreneurs in Chicago.


Since 2001, Basis Technologies (formerly Centro) has provided unified software and services to simplify and automate digital media operations, and drive increased profitability and greater efficiency for marketing organizations. Today, Basis is the most comprehensive media automation and intelligence platform in the industry and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.

We are committed to developing software and services that support the increasingly complex digital media landscape - and to improving the lives of the people working inside it.

Headquartered in Chicago, Basis has a large, dedicated team of people working across the United States, Canada, Mexico, and Argentina to support our customers throughout the Americas and Europe.

We're growing fast to stay ahead of an ever-changing industry. Our technology is recognized for solving the ad tech industry's complexity and our people are recognized for going above and beyond. We are building a culture of diversity, equity, and inclusion where uniqueness is powerful. Basis Technologies is rooted in personal growth, creative problem-solving, and challenging the status quo.


Marketers need more than a DSP to power their advertising. Increased operational complexity and endless logins have nothing on Basis. Integrate programmatic, search, social, and site direct media management via one easy-to-use interface.

Integrate all advertising into one place - Bring together search, social, programmatic, CTV, and site direct via Basis' straightforward API.

Save time with workflow automation - Improve workforce productivity by 30%Ñreduce time, steps, and errors across the entire campaign process.

Increase collaboration and communication - Connect teams, vendors, and documents with one centralized and trackable messaging system.

Operate smarter with consolidated data - Access streamlined reporting, media performance, and workload metrics in one easy-to-read view.

Build your team, on your time - Lean on Basis' award-winning team of experts to manage as much or as little of your advertising, as needed.

Interview with Shawn Riegsecker

More information

CEO Today on LinkedIn

CEO Today on X

0044 (0) 1543 255 537
© CEO Today 2024. All Rights Reserved - Privacy Policy