Clemens Pfeiffer is the President and CEO/CTO of Tier44. He started his professional career at Hewlett-Packard in Germany, first in a central European support role and later in a more pro-active consulting role for compiler and database technologies. Subsequently, his role expanded to workflow and business process automation technologies helping multi-national corporations with enterprise business process reengineering initiatives and implementation technologies. After leaving HP, Clemens started his first company and created a business process automation platform and web-based application environment. In 2007, he co-founded Power Assure as CTO, utilizing the automation technology for energy management of data centers, demonstrating power consumption reduction by over 50% for large-scale load-balanced application environments. In 2014, Clemens started Tier44 Technologies, acquired all intellectual property, patents, software, and most assets from Power Assure, taking the technology to the ServiceNow ecosystem by building a data center management solution on the ServiceNow platform.