Paula, what is it about accounting for business owners that you enjoy the most, and can you tell us what led you to open your own business? Accounting for most business owners is an afterthought. One of recording transactions that have occurred in the past. For some, it is done at the end of the year or, worse, right before the tax filing deadline for the prior year, rather than making it a priority that is maintained in real-time throughout the year. I enjoy helping business owners find the truth in their business financials and using that information to plan and propel their future wealth by setting up systems to help them achieve their goals. I started this business because someone needed my help. Helping business owners by managing their accounting function so that they can focus on their business is rewarding beyond measure. I am using my gifts to help others. How would you describe your own management approach and what are the core principles you lead with, how has this changed over the past 17 years of having your own business? I lead a team of proactive accountants that have a commitment to providing long term value and building strong client relationships through integrity, respect and trust for clients and each other. I foster an atmosphere of growth through learning, transparency and accountability and have always believed that you must embrace and champion change. At Lucrum Legal Accounting, you use technology to help the client and to offer transparency, what technology is used and how do you find this benefits the client? At Lucrum Legal Accounting we use up to date accounting information to seamlessly create financial reports to track performance compared to the prior year in graphs and tables. This type of data transparency allows the clients to review their financial information in a visual way and see how their business is performing. Can you explain the Show Me The Profit Program® that you offer, what are the 3 steps involved and how do you manage to lower the clients tax bill, and sets up a firewall to protect them from unwanted financial surprises? The Show Me The Profit® program was developed over decades of trying to find a better way to manage my cash flow in my own businesses in conjunction with my skills and knowledge of the tax system. Tax planning is the cornerstone of the program, and the first step we take with new clients is to ensure that their business is set up properly to take advantage of tax-saving opportunities and capture all the business expenses in a way to minimize tax liabilities to keep more profit. Managing bank balances to handle profit planning and operational expenses in conjunction with the business owner’s long-term goals creates a wealth engine out of the business and provides peace of mind and stability found in a financial firewall. USA AWARDS 2024 - CEO TODAY - - 79 - “I enjoy helping business owners find the truth in their business financials and using that information to plan and propel their future wealth by setting up systems to help them achieve their goals.”
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