CEO Today USA Awards

CEO Today USA Awards 2019 www.ceotodaymagazine.com - M A R Y L A N D - 52 ANUBHAV SONTHALIA CEO of Merkle Group Inc. FIRM PROFILE Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 25 years’ experience, we are proud to be recognised as a global leader. Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time. Marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve. But that’s what we do. We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value. Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth. Based in Columbia, Maryland, with more than 50 locations and 7,000 employees worldwide, our EMEA headquarters sits in the heart of London with offices across the UK, Spain, Germany, The Netherlands and the UAE. ANUBHAV SONTHALIA A tech-preneur, analyst, innovator and strategist, Anubhav Sonthalia is the co-founder of Sokrati, India’s leading marketing automation & data analytics company. Anubhav has diverse experience in leading and delivering solutions in multiple fields such as data analytics, software development, digital marketing strategies, and big data analytics. He is responsible for managing the enterprise client business which includes driving the force for Sokrati’s clients across sectors like E-commerce, BFSI, Auto and many more. His passion for servicing the best to Sokrati’s clients has helped him elevate Sokrati to be India’s leading digital media buying agency. Taking this forward, he has inbuilt the same passion and zest in his team of analysts motivating them to create ingenious solutions. Before spearheading Sokrati, Anubhav was a Product and Program Manager at Amazon in Seattle, driving efficiency at scale for Amazon’s Comparison Shopping Program. His scope of work inspired him to give birth to Sokrati so he could cater to the challenges of budding companies. With a Masters in Computer Science (University of Maryland) and a Bachelor Degree in Computer Engineering (University of Mumbai), Anubhav has constantly pushed the bar for himself and now his team to achieve the very best for their clients. An enduring spirit, infinite ideas, fastidious attitude, and a great eye for detail are the characteristics that define him. His vision for Sokrati is to revolutionize digitalization in our country. www.merkleinc.com