CEO Today USA Awards

www.ceotodaymagazine.com 92 CEO Today USAAwards 2018 NEW YORK SUZANNE ROSNOWSKI CEO and Founder of Relevance International ABOUT SUZANNE ROSNOWSKI Suzanne Rosnowski is the CEO & Founder of Relevance International, a PR powerhouse that has attracted premier lifestyle clientele around the world. Originally founded under the name Relevance New York in 2012, she led steady year-over-year growth to where it is today, as it now occupies a full floor in Manhattan and a smaller office in London. In 2017, with the launch of Relevance’s London office, Relevance New York rebranded to Relevance International. The London office has expanded Relevance International’s clients and services in the wider European marketplace. With the formation of a global affiliate network with on-the-ground connections dotting the world’s major cities, Relevance International emerged as an agency with boutique sensibility and global impact. In 2018, Relevance International added a digital arm, Relevance Digital, which has rounded out the full-service communications offering both online and offline. Suzanne is the driver of the agency’s global expansion with her sights on Los Angeles next. She oversees the big picture and creative public relations strategy for the firm’s various accounts. Her brand strategy and creative partnerships fuel award winning campaigns. She is a trusted advisor with over 17 years of experience. A crisis-communications go-to, she is a trusted advisor some of the biggest names in lifestyle brands, including real estate, hospitality and luxury goods. Her innovative campaigns have directly led to increases in clients’ business, top-tier media features and first-of-their-kind, award-winning strategic partnerships. Suzanne also is a highly sought-after speaker. Most recently, Suzanne has been tapped to speak at the Wharton School of Business on Women Entrepreneurship. She has served on the advisory board and is a frequent speaker at the Real Estate Weekly Women’s Forum. She is also tapped to speak frequently to the Real Estate Board of New York (REBNY); REMarTech (Real Estate Marketing and Technology Academy); Certified Real Estate Advisors at the esteemed Touro Grad School of Business; and Greenpearl’s Annual Real Estate Expo. Real Estate Weekly named her one of the “Top 25 Rising Stars to Watch” early in her career and New York Real Estate Journal recently profiled her as one of the “Top Women In Real Estate 2018.” Previously a partner and owner at Quinn, Suzanne helped run and grow the firm and oversaw the real estate division for a decade. Suzanne has been recognized by Bulldog Reporter with a “Gold Award for Excellence in Public Relations and Publicity” for the “Best Company Positioning/ Branding.” Her partnerships and creative ideas have put clients on the map, generated social media wildfires and produced the highest level of press coverage. Suzanne is world traveler, passionate about delivering global press results, and practicing international consulting. She conducted PR for a program of the United States Agency for International Development (USAID) in Washington, D.C. where she helped produce press results for government officials in the U.S. and Asia. She also worked at GYMR, a healthcare PR firm in Washington D.C., where she worked on large-scale awareness campaigns to affect change. Suzanne began her career at Laykin Communications in Hong Kong, China. Suzanne graduated from the EW Scripps School of Journalism at Ohio University. Through her activity in the Global Leadership Center, where she remains on the Board, she became a specialist in international business. Suzanne resides with her husband Rob and their three children, Alex, Kate and Cara. FIRM PROFILE Mission Statement We are a premier, international, public relations and brand building agency. Our expertise and progressive approach is infused in everything we are and everything we do. We love what we do and are passionate about producing results for our clients. Values • We are obsessed with excellence. • We artfully articulate brands to resonate and create impact. • We live authenticity and integrity. • We are committed to growth and progression. • We imagine. “The public relations advisor role has become a broader strategic partner to clients for all things branding, marketing, digital, copywriting, social media, events and media relations. We recommend brand partnerships to elevate brands and are often seen as key connectors with direct access to target consumers and influencers.”