CEO Today USA Awards

to outsource test altogether, we offer multiple services, including test-as-a-service locations around the world. The number of early market engagements and partnerships we have forged with market-maker companies demonstrates that this strategy is working for us and for our customers. What is the most important element of growth within Keysight that you are currently focused on? Keysight is at the heart of innovation processes in key end markets and emerging technology trends such as 5G, automotive and energy, IoT, aerospace and defense, and high-speed data centers. Innovations like these require considerable technology reinvention. That’s why at Keysight, we are innovating the invention process by streamlining workflows for software and hardware designers. As the market leading test and measurement company in the world, we are laser focused on the electronic technologies of the future. Wherever the signal goes, Keysight will be there to help customers design, test, manufacture, and optimize it. We see a lot of exciting growth areas across many markets. Let’s start with the promise of 5G. Similar to what the market experienced in 3G and 4G usage growth, 5G promises to connect over a billion new devices. That alone is exciting, but even more exciting are the attributes of those devices. Intermixed with more standard users will be an abundance of IoT devices each communicating small amounts of data, virtual and augmented reality systems that require very low latency connections, and connected cars moving at highway speeds. Getting there requires engineering the use of millimeter wave frequencies for commercial communication along with dense waveform modulations, massive multiple- input multiple-output (MIMO) antenna techniques, and antenna beamforming, just to name a few. To test all this, we not only need to extend the capabilities of individual test platforms, but to build entire system solutions aimed at validating specific 5G design implementations. Keysight partners across the 5G ecosystem, including chipset makers, device designers, network equipment manufacturers, and service providers. We create tests to validate designs of individual features, specific products, or end-to-end networks. There are plenty of exciting technology challenges to go around in every part of the 5G ecosystem as each part pushes the boundaries of technical innovation. In terms of automotive, our customers are pushing the boundaries in battery manufacturing, power conversion and power loading in e-Mobility. They are also innovating longer range, higher-resolution radar and LIDAR sensors for autonomous driving, as well as integrating e-Call services and broadening the data connections to make a truly connected car. In IoT, we are seeing an evolution from ‘best effort’ applications to more ‘mission critical’ applications that require higher reliability and more secure wireless connections. In data centers, we constantly see improvements in data connection speeds which now top 400 Gbps requiring a new generation of transceivers. In aerospace and defense, of course, our customers are always pushing on the boundaries in sensors and communications. What are the most common industries that require your services and solutions? Every industry has innovators who push the boundaries of performance to introduce smaller, faster, and more powerful products. This is true everywhere - whether targeting consumer, industrial, or business. One thing they all have in common is that at some point, they need to test their innovation, and that is where we come in. At Keysight, we continuously innovate our test solutions to enable those innovators to create. We constantly develop new tests across semiconductors, electronics, power systems, devices, and even networks. We are helping innovators connect and secure the world, anywhere, anytime with any information - voice, data, video, and whatever they can imagine next. What is the ultimate lasting impression that you aim to give everyone that you work with? First, I believe that if you can act with transparency, intellectual honesty, courage, passion, energy, and a result-orientation at the same time, it will make a material difference in business results. That’s been my personal philosophy, and one I hope will leave a lasting impression on everyone I have had the pleasure of working with. Second, that employees are our greatest asset. When we consistently value them, empower them to innovate, and reward their contributions, they will be productive and loyal for many years, perhaps even their entire careers. Q Q Q “Keysight has always been good at helping designers simulate their innovation, then test it on the bench and in production.” CALIFORNIA www.ceotodaymagazine.com 32 CEO Today USAAwards 2018