CEO Today USA Awards

ALABAMA www.ceotodaymagazine.com 14 CEO Today USAAwards 2018 DENNIS RIFFER President & CEO of AFFLINK FIRM PROFILE For more than 42 years, AFFLINK has been a global leader in Supply Chain Management. And when you boil it down they really do one thing better than anyone else in the industry – provide innovative product, process and supply chain solutions that drive efficiencies in today’s leading businesses. AFFLINK is just as its name suggests: that integral ‘link’ between Clients, Distributors and Suppliers, offering improved performance that is fueled by their leading edge technology. Connecting the Dots AFFLINK clients across the country realize the true value of integrated supply through the industry’s most comprehensive bundle of single-source solutions. Starting with a review process that allows them to understand businesses from the top down, they’re able to focus on total cost savings found in vendor reduction, product standardizations and a simplified, congruent ordering process. Powered by ELEVATE™ Powered by ELEVATE™, their proprietary approach to the marketplace, AFFLINK can uncover never-before-seen opportunities and quantify their value to enhance a company’s overall image, promote a healthy workplace, decrease total costs, increase productivity and satisfy any sustainable objectives they may have. More than a Box Delivering more than just products, AFFLINK’s more than 450+ Distributor servicing locations know each individual client branch personally, as well as the communities they serve. Seamlessly giving clients the best of both worlds, AFFLINK provides the speed and efficiencies of online ordering, single-source invoicing and one point of contact. But through the combined power and knowledge of their distribution network they’re also able to offer the intimacy, flexibility and responsibility of local distribution on a national scale. Introducing a New Way to Shop: Leading change in the B2B space by offering small- and medium-sized businesses a place to come and learn how to better manage their indirect supply chain, AFFLINK created and launched ELEVATEMarketplace.com in 2017. A one-of-a-kind eCommerce platform and knowledge portal, ELEVATE Marketplace offers online customers a better way to shop – ensuring that the products they buy align with their corporate goals and objectives. People Doing Business with People In the end, they are people doing business with other people. And they put their reputations on the line every day to ensure clients have peace-of-mind knowing that each one is receiving the same quality products and service from the best local Distributors. No matter where your business takes you, AFFLINK has the logistical footprint to cover your needs and the market leadership and business processes to connect your interests. Through a shared vision of preeminence, they are committed to driving supply chain savings for every organization – big, small and anywhere in between. ABOUT DENNIS RIFFER Dennis Riffer is currently serving in his 15th year as the President and Chief Executive Officer of AFFLINK. Evolving the business throughout his tenure, Dennis has transformed the traditional buying group into the preeminent sales and marketing organization in the industry – focusing on driving growth for both Members and Suppliers, and more than doubling the company’s business in that same time frame. Prior to his career at AFFLINK, Dennis has for more than twenty years led various businesses within both the Scott and Kimberly Clark organizations. He continues to serve our industry well, representing both distributor and suppliercommunities on Member panels, Advisory councils and appointments to various trade organizations. Dennis played collegiate baseball and received his bachelor’s degree from Missouri Southern University, where he still holds the team record for most at bats in one game. Dennis has two children, three grandchildren, and currently lives in Tuscaloosa, Alabama, with his wife, Mitzi.