CEO Today USA Awards

55 www.ceotodaymagazine.com CEO Today USAAwards 2017 GEORGIA ABOUT REX ADAMS Rex Adams is the chief executive officer (CEO) of Payspan, the nation’s leading provider of healthcare reimbursement and payment automation services that help payers and providers optimize new reimbursement strategies in a rapidly evolving healthcare economy. Originally backed by majority owner ABS Capital Partners, Payspan offers an industry-leading technology platform that improves administrative efficiencies while meeting regulations for more than 750 health plans, 1.3 million healthcare providers and 107 million consumers. Adams was appointed CEO in February 2015. Under his leadership, the company’s growth attracted the interest of Primus Capital, a leading growth equity firm, which announced a major growth and full ownership investment in December 2016. The funding enables the company to extend its industry- leading product set to address developing challenges in healthcare reimbursement and invest in expanded marketing and sales initiatives to drive customer engagement. In a press release by Primus Capital, the firm indicated it was impressed, not just with Payspan’s robust software-as-a service (SaaS) solutions, but also the company’s growth that occurred under Adams’ leadership and a “strong management team leading the organization”. In June 2017, Adams was named a 2017 recipient of Finance Monthly’s prestigious annual CEO Awards recognizing the “success, innovation and strategic vision of CEOs across a wide variety of sectors and industries globally”. Following Primus’ investment, Payspan has launched a number of highly successful new products. Payspan’s new Quality Information Communications System enables payers to share patient care gap information to Payspan’s extensive provider network, thereby facilitating significant improvements in patient outcomes. Additional recent improvements launched include an enhanced multilingual consumer engagement portal that processes consumer invoice payments and on which patients can receive reward dollars for healthy behaviors. Payspan has also upgraded its patient financial engagement tool used in doctor’s offices and online that enhances providers’ ability to collect the increasing portion of patient dollars that are often owed to the local care provider. REX ADAMS CEO of Payspan “It’s exciting to be a part of a solution that simplifies the complexity of financial transactions in a healthcare landscape that is becoming increasingly electronic and more fraught with administrative challenges,” says Adams. “Our automated payment and reimbursement solutions will enable providers and payers to focus on ensuring optimal care outcomes and achieving value-based care.” Adams’ strong emphasis on innovation to meet the ongoing challenges associated with healthcare reimbursement, has also attracted recognition from the technology industry. In August 2017, the company made CIO Applications’ annual Top 25 Healthcare Technology Solution Providers, demonstrating that Payspan’s innovative approach to using reimbursement and payments as a strategy for member engagement, provider alignment and payer efficiency is solving significant challenges for the market. Adams’ corporate career includes a number of senior leadership roles across a multitude of companies and industries. He has served in senior leadership positions as a corporate officer at three Fortune 500 companies, including COO at WellCare Health Plans, president and CEO of AT&T East, president of BellSouth Long Distance and president of BellSouth Wholesale Services. His healthcare experience is equally diverse. In addition to his COO leadership role at WellCare, he also served as COO of Children’s Healthcare of Atlanta, the nation’s largest pediatric hospital system, and COO of CareCentrix, one of the nation’s premier and fastest growing benefit management companies. As part of CareCentrix’s senior leadership team, he played an instrumental role in the sale of the company from Water Street Partners to Summit Private Equity after substantial multi-year growth and success. Adams began his career as a consultant at Monitor Company, a strategy consulting firm founded by Harvard Business School professor Michael Porter. He earned a bachelor’s degree from the United States Military Academy at West Point and a master’s degree in business administration from Harvard Business School. He also spent five years in the U.S. Army, graduating from the Army’s Air Assault, Airborne and Ranger schools. www.payspan.com