CEO Today USA Awards

FLORIDA 51 www.ceotodaymagazine.com CEO Today USAAwards 2017 Celsius Holdings, Inc. (NASDAQ: CELH), founded in April, 2004, is a global company with a proprietary, clinically- proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary,clinically-proven or patented in its category, and offers significant health benefits. CELSIUS’ original line comes in seven delicious sparkling and non-carbonated flavors, and in powder stick packets which can be mixed with water. CELSIUS has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and has no added sodium. The CELSIUS line of products is kosher and vegan certified, soy, gluten, and sugar free. CELSIUS’ new natural line is available in six refreshing flavors (three sparkling): grapefruit, cucumber lime, orange pomegranate, and (three non-carbonated): pineapple coconut, watermelon berry and strawberries & cream. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits CELSIUS provides to the consumer. www.celsiusholdingsinc.com FIRM PROFILE ABOUT JOHN FIELDLY John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012. He brings nearly 20 years’ experience in business management and corporate financial leadership to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise stems from a strong background in financial leadership, public reporting requirements, operational process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Prior to joining Celsius Holdings in 2012, Fieldly worked with Oragenics, Inc. (OGEN), the world leader in novel antibiotics against infectious disease and proprietary OTC probiotics, specifically designed to enhance oral health for humans and pets. There, Fieldly held responsibility over all aspects of Oragenic’s finance functions, including financial planning, public reporting requirements as well as optimizing operational efficiencies and implementing procurement strategies to maximize operations. He also led the consolidation of various systems reporting on sales, margin and inventory performance that were adopted by the entire organization as well as implementing and maintaining internal control compliance programs achieving SOX compliance. Building upon his consumer and retailer experience, Mr. Fieldly has previously held the trade leadership role of managing five business units at Lebhar-Friedman – the B2B leading media and marketing company servicing the retail industry, foodservice, healthcare, and targeted consumer markets for more than 90 years. In that role, Fieldly was responsible for business planning, financial reporting, and overseeing financial operations. Fieldy began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide. Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting. JOHN FIELDLY Interim President and Chief Executive Officer at Celsius Holdings, Inc.