CEO Today USA Awards

CONNECTICUT www.ceotodaymagazine.com 38 CEO Today USAAwards 2017 DAVID M. CORDANI President and CEO of Cigna ® The following content is sponsored by Cigna ® What is Cigna’s role in health care today? Cigna is a global health care service company dedicated to helping people improve their health, well-being and sense of security. We deliver on this goal through a global workforce of more than 40,000 people who embrace their roles as champions for our customers, clients, partners and communities. We create meaningful connections with our customers, as we help them stay well, prevent sickness, obtain access to health care, recover from illness or injury, return to work and provide for their families. We do this by providing personally relevant products and services. Every day, our team works together with our customers in ways they find proactive, personal and empathetic. We’re with them all the way, through the most critical points in their lives. How has Cigna evolved over the years? We trace our roots back 225 years. We became the company, known today as Cigna, with the merger of INA Corporation and the Connecticut General Corporation in 1982. Since then, we’ve continued to innovate and expand around the world. As part of our DNA, we embrace and adapt to change. Over the past decade, we have reoriented ourselves as a health service company – moving steadily beyond the financing of sick care to help people live well, and prevent and manage health challenges. And, when sickness or disability do occur, we support people’s ability to access high-quality, affordable care. In the United States, we have developed collaborative relationships with physician groups and hospitals across the country. We have a large geographic global footprint, servicing customers across the globe, operating scaled businesses in more than 30 countries and jurisdictions. What is Cigna’s strategy for success? To further accelerate our strategic journey in a dynamic environment, we recently evolved our strategy to “Go Deeper,” “Go Local” and “Go Beyond.” “Go Deeper” drives us to expand and deepen our customer, client and partner relationships, while also intensifying our depth in targeted sub-segments and geographies. “Go Local” is about intensifying our efforts to ensure our suite of product and service solutions meet customer, client and partner needs at a local market level. “Go Beyond” means we will further innovate and differentiate our business, the experiences we deliver, and the overall social impact we have. This evolved strategy serves as our guide to achieve the right balance of affordability and personalization our stakeholders seek. How is Cigna helping to build a more sustainable health care system? Cigna emphasizes a principle-based, non-partisan approach to addressing our country’s health care needs. When you focus on the principles and people, you can achieve consensus on helping customers through their life journey and engaging and supporting healthcare professionals to deliver value-based care. We strive to simplify the complexity of the health care ecosystem for our customers, clients and partners through our differentiated capabilities. To share just a few examples, we remain the only health service company to offer live access to our call center representatives, available 24/7 365 days a year. We also continue to embed care extenders, such as nurses and care coordinators, into the practices of hundreds of our collaborative partners “If you’re too comfortable, you won’t drive the level of change that’s needed to be successful. When you’re in the right job, you bring equal amounts of excitement and fear to the role.”